New Addition to Volvo's Digital Ecosystem: Waze Navigation Now Available In-Car
May 16 2023,
Volvo has made a significant addition to its in-car app library by globally integrating the Waze navigation and live traffic app. This move is a milestone for Volvo, enhancing driver convenience and safety, and marks the debut of the in-car Waze app in Canada.
The integration provides immediate access to Waze's real-time routing, navigation, and alerts, all through a one-time setup in the vehicle. It negates the need for mobile phone usage, reducing distractions and improving road focus.
The app's usability is amplified by Volvo's infotainment system, with its ergonomic center screen display offering a comfortable and visually appealing navigation experience. Thus, Volvo's collaboration with Waze is a crucial step in consolidating its commitment to advanced in-car technology, safety, and a personalized driving experience.
Erik Severinson, Global Head of New Car Programmes & Operations Strategy at Volvo, stated, "We're committed to continuously improving the experience in Volvo cars through our in-house software development and ongoing collaborations with tech companies such as Google and Waze." Volvo's commitment to customer personalization and flexibility shines through with this initiative.
Expressing his enthusiasm for the partnership, Aron Di Castro, Director, Marketing and Partnerships at Waze, said, “Having Waze’s real-time navigation, routing, and alerts seamlessly displayed in the car, without needing to connect your phone to the car, makes for a simplified and seamless driving experience.” This strategic collaboration promises to create a safer and more enjoyable driving environment for Volvo owners across the globe.
In conclusion, the integration of Waze into Volvo's in-car system marks a new chapter in driving innovation, offering real-time, accessible navigation, and safety features. Volvo's collaboration with Waze reflects its ongoing commitment to technological advancement, personalization, and enhancing the driving experience for its users worldwide.
