What Makes the 2025 Volvo EX90 a Better Choice than the BMW iX?

Choosing between the 2025 Volvo EX90 and the BMW iX involves evaluating a variety of factors, including performance, technology, safety, design, and overall value. While both vehicles are impressive in their own right, the Volvo EX90 offers several advantages that make it the preferable choice for many buyers.

Safety

Volvo has long been synonymous with safety, and the 2025 EX90 continues this tradition by being the safest model ever produced by the Swedish brand. The 2025 Volvo EX90 is equipped with advanced safety features that set it apart from the competition, such as the latest version of Volvo’s Pilot Assist, which offers semi-autonomous driving capabilities, lane-keeping assistance, and adaptive cruise control. Additionally, the EX90 comes with a state-of-the-art collision avoidance system that can detect pedestrians, cyclists, and large animals, even in low-light conditions. The integration of a LIDAR system enhances the vehicle's ability to detect and respond to potential hazards, providing an added layer of protection that is not as advanced in the BMW iX.

Interior Design and Comfort

The interior of the 2025 Volvo EX90 is designed with a focus on Scandinavian minimalism, offering a serene and luxurious environment. High-quality materials, such as sustainably sourced wood, wool, and leather-free alternatives, create a refined atmosphere. The EX90’s seats are renowned for their comfort and ergonomic design, making long journeys more enjoyable. In contrast, while the BMW iX also features a luxurious interior, some might find its design language less intuitive and more polarizing compared to the calming and understated elegance of the Volvo.

Technology and Infotainment

Volvo's commitment to integrating cutting-edge technology is evident in the EX90. It features a large, vertically oriented touchscreen powered by Google’s Android Automotive OS, providing seamless access to Google Maps, Google Assistant, and a wide array of apps from the Google Play Store. This system is known for its user-friendly interface and intuitive operation. The EX90 also supports over-the-air updates, ensuring that the vehicle's software remains current and that new features can be added without needing a visit to the dealership.

While the BMW iX also offers a sophisticated infotainment system, its iDrive technology remains one of the most complex ones on the market, requiring a long adaptation period for drivers who are not used to it.

Sustainability and Environmental Impact

Volvo has made significant strides in sustainability, and the 2025 EX90 reflects this commitment. The vehicle is built using a higher percentage of recycled and bio-based materials, reducing its environmental footprint. Volvo aims to be a fully electric car company by 2030, and the EX90 plays a crucial role in this transition. Additionally, Volvo’s factories are working towards climate neutrality, further enhancing the EX90’s appeal to environmentally conscious consumers.

Driving Experience and Range

The 2025 Volvo EX90 offers a smooth and composed driving experience, with a focus on comfort and stability. Its electric powertrain delivers impressive performance, and the vehicle’s range is competitive (up to 495 kilometres), making it suitable for both daily commutes and longer trips. The EX90’s regenerative braking system is finely tuned to provide a seamless driving experience, enhancing efficiency without compromising comfort.

While the BMW iX is also an impressive performer with a sporty edge, the EX90’s driving dynamics are tailored more towards comfort and relaxation, which should appeal to a broader audience seeking a refined and tranquil driving experience.

Value and Ownership Experience

The 2025 Volvo EX90 provides excellent value for its price, offering a comprehensive suite of features and a premium ownership experience. Volvo’s commitment to customer satisfaction is evident in its warranty coverage and customer service. Moreover, the EX90’s focus on safety, sustainability, and technology makes it a compelling choice for those seeking a well-rounded electric SUV.

Conclusion

While the BMW iX is an impressive vehicle with its own set of strengths, the 2025 Volvo EX90 stands out for its emphasis on safety, sustainability, and user-friendly technology. Its luxurious and minimalist interior, combined with Volvo’s renowned commitment to safety and environmental responsibility, makes the EX90 an excellent choice for those prioritizing these aspects in their next vehicle purchase.